UN Women Digital Fundraising Specialist P4, Bonn, Germany, TA

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

Part of the Strategic Partnerships Division, the Private Sector Partnerships (PSP) Section leads UN Women’s engagement with the private sector, corporations, philanthropy, foundations, and individual donors - both in terms of substantive components and resource mobilization - and it drives a wide range of UN Women’s global initiatives: Women’s Empowerment Principles (WEPs), HeForShe, the Unstereotype Alliance (UA), and Individual Giving (IG). It also leads the work with all UN Women National Committees, and on the development and execution of individual and digital giving across the organization. UN Women’s Individual & Digital Giving team coordinates UN Women’s global digital fundraising strategy, supports National Committees (NatComs) and Country Offices to raise funds from individuals, and delivers global digital fundraising campaigns that drive individuals to donate via UN Women’s Global Giving Platform. PSP’s main aims are to ensure that UN Women develops and sustains high quality and impact focused partnerships and to raise as much unrestricted revenue as possible to achieve maximum results for gender equality and women’s empowerment.

Reporting to the Resource Mobilization Advisor, and in collaboration with relevant UN Women business units—including Regional and Country Offices and National Committees—the Digital Fundraising Specialist will lead the development, implementation, and optimization of UN Women’s global digital fundraising strategy. This includes managing both specific annual campaigns (for International Women’s Day, 16 Days of Activism to End Violence Against Women / Orange the World and year-end giving) and “always-on” digital fundraising campaigns, managing UN Women’s contractual engagements with its digital fundraising agencies and suppliers, overseeing performance analytics and KPIs (including ROAS, ROIs and LTVs), strengthening the Global Giving Platform, and providing strategic and technical support to priority markets. The role will also coordinate with internal teams and other external vendors to ensure the effective delivery of digital fundraising campaigns that raise an increasing amount of Regular Resource revenue (and revenue earmarked to specific humanitarian emergencies), acquire a growing number of one-off and monthly (regular) donors, help retain and maximize the value of those individual givers, and the overall continuous improvement of UN Women’s digital fundraising capacity and capabilities across headquarters, National Committees, and Regional and Country Offices.

Key Functions and Accountabilities:

1.Lead efforts in raising an increasing amount of Regular Resource (unrestricted) revenue online via UN Women’s Global Giving Platform and its network of National Committees:

• Run successful International Women’s Day, 16 Days / Orange the World, and year-end giving campaigns, with success primarily being measured by increasing the amount of Regular Resources raised online year-over-year (YOY)
• Run successful “always-on” / evergreen digital fundraising in periods when global campaigns are not the main focus.
• Acquire an increasing number of new one-off and monthly donors YOY – with a particular focus on acquiring new monthly donors directly online, or via the conversion of new one-off donors who first give online into monthly donors.
• Ensure that UN Women’s HQs technical stack for online giving is fit-for-purpose and optimized for conversions, and assist its National Committees to optimize their online tech stacks as well.
• Work collaboratively with colleagues in UN Women’s Strategic Partnerships Division and other HQ Divisions to achieve the prime objective of raising an increasing amount of unrestricted revenue online from a growing number of individual givers.

2. Lead efforts in raising a significant amount of Other Resource – Emergency (humanitarian earmarked) revenue online via UN Women’s Global Giving Platform and its network of National Committees:

• Quickly launch and run successful emergency giving campaigns when major humanitarian emergencies to which UN Women will respond occur – with success primarily measured by the amount of revenue raised to help UN Women respond to the emergency, and the number of new individual givers acquired.
• Ensure that both HQs and National Committees are prepared to launch emergency online giving appeals as quickly as possible
• Ensure that UN Women’s online tech stack is able to efficiently process big surges in online donations that can occur during major emergencies
• Work with UN Women’s Division of Communications and Advocacy, and the Country Office(s) and Regional Office(s) who are responding programmatically to the emergency to obtain information, photos and other assets to support each emergency online giving campaign.

3. Lead development of UN Women’s global strategy for expanding its digital fundraising capabilities to National Committees who are not yet proficient in online giving, and eventually to select Country and Regional Offices:

• Build the digital skills and capabilities of National Committees and Country / Regional Offices to execute effective digital fundraising campaigns by designing and implementing capacity building programs, providing trainings, fostering knowledge sharing and leveraging best practices across UN Women’s digital fundraising network.
• Maximize the impact of digital fundraising by optimizing existing tools and platforms. Build and leverage UN Women’s tech stack (Content Management Systems, Donation Platform Tools, Payment Gateways, IT infrastructure, Security, PCI compliance) to drive performance improvements.
• Establish structured and agile ways of working for digital fundraising strategy development and execution by defining and promoting a test-and-learn culture, CRO strategies, agile methodologies and clear processes, and optimal digital fundraising team structures. Also align digital fundraising efforts with broader individual giving and retention / donor LTV strategies.
• Lead efforts to ensure the long-term sustainability and scalability of digital fundraising by helping PSP and SPD management to securing appropriate investment and staffing. Support senior managers to advocate for dedicated digital fundraising budgets at global, regional, and country levels. Support the hiring and retention of skilled digital professionals within fundraising teams.
• Support strategic allocation of resources across markets based on performance and growth potential.

4. Ensure that the digital fundraising aspects of each National Committee’s biennial Joint Partner Plan (JPP) with UN Women are strong and compliant:

• Advise National Committees as they are developing their digital fundraising strategy within their JPP individual giving sections
• Review the digital fundraising components of each National Committee’s new JPP and request clarifications and improvements as necessary.
• If a National Committee is to receive investment funding or an increased retention of funds raised for their digital fundraising, ensure that those funds will achieve the highest ROIs possible.

5. Ensure comprehensive and timely reporting on all aspects of UN Women’s digital giving:

• Develop a standard suite of digital fundraising metrics and KPIs for monitoring and reporting on UN Women’s digital fundraising activities for use across the organization, including National Committees. To include (but not limited to) ROAS’, Costs Per Acquisition, Profitabilities, Break-evens, ROIs, donor counts and changes in (for one-off donors and monthly givers; both new and already existing); gross and net Revenues raised; average gift amounts; retention / attrition rates; conversion rates; renewal rates; gift frequencies; upgrade and downgrade rates; etc.
• Ensure that detailed reports are prepared in a timely fashion for the senior fundraising consultant, SPD senior management and Deputy Executive Director’s and Executive Director’s Offices, on International Women’s Day, 16 Days / Orange the World, year-end giving, emergency and always-on / evergreen digital fundraising campaigns.
• Help UN Women’s National Committees to implement UN Women’s standard suite of digital fundraising metrics and provide reporting on / contributions to HQs reporting on UN Women’s digital fundraising campaigns.
• Work with colleagues in Finance and other divisions to collate the information necessary for comprehensive and timely reporting.

6. The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.

Competencies :

Core Values:

• Integrity;
• Professionalism;
• Respect for Diversity.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women’s Values and Competencies Framework:

Functional Competencies:

• Strong organizational and time management skills.
• Ability to work under pressure, to follow deadlines and handle numerous tasks simultaneously.
• Strong multi-tasking skills and managing shifting priorities.
• Ability to organize and complete multiple tasks by establishing priorities.
• Ability to make effective timely decisions, sound judgment and decision-making skills.
• Demonstrated excellent oral and written communication skills.
• Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimization.

Recruitment Qualifications

Education and Certification:

• Master’s degree or equivalent in public relations, marketing, advertising, business administration or a related field is required.
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 7 years of professional experience with digital commercial marketing/private sector fundraising, especially digital fundraising.
• Experience in international development, donor aid programmes or another related field is required.
• Experience of working across large NGOs or UN bodies in the area of digital fundraising and engagement, helping them to achieve significant growth in income is required.
• Experience in commercial marketing with a focus on digital marketing for leading brands and clients is an asset.
• Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth an asset.
• Experience in the usage of computers and office software packages (MS Word, Excel, etc.) and spreadsheet and database packages, and experience in handling of web-based management systems is required.
• Experience in the use of a modern web-based ERP System, preferably Oracle Cloud, is desirable.

Languages:

• Fluency in English is required.
• Knowledge of another official UN language is an asset (French, Arabic, Chinese, Russian or Spanish).

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)

Note: Applicants must ensure that all sections of the application form, including the sections on education and employment history, are completed. If all sections are not completed the application may be disqualified from the recruitment and selection process.