Background
Plan International is an independent development and humanitarian organization that advances children’s rights and equality for girls. Plan International has operated in Indonesia since 1969, and in 2017, Yayasan Plan International Indonesia (Plan Indonesia) was established as the national entity of Plan International in Indonesia. Plan Indonesia is currently implementing Country Strategy 5 (CS 5) covering the fiscal year 2022 to 2027, where the country’s purpose is in line with the global Plan International’s Purpose “to advance children’s rights and equality for girls.” Plan is a dual mandate organization, in development and humanitarian. Plan Indonesia supports the humanitarian scale-up, aiming to be the NGO partner of choice to promote and support girls in emergencies. While Indonesia is a disaster-prone country, Plan Indonesia will support the needs and gaps experienced by children and young people, particularly girls in emergencies.
The Opportunity
The Social Media Officer is responsible for managing Plan Indonesia's social media platforms to strengthen digital engagement, brand visibility, and public awareness. The role develops and publishes engaging content, manages online communities, monitors social media performance, and supports campaigns promoting children's rights, gender equality, youth empowerment, and girls' rights. Working closely with the Communications Team, the Social Media Officer also plans and implements national digital campaigns while ensuring all content aligns with Plan Indonesia's branding, safeguarding standards, and communication objectives.
Key Responsibility :
(1) Social Media Content Production
- Develop and publish engaging content across Plan Indonesia’s social media platforms.
- Create social media assets, including captions, reels, short videos, carousels, graphics, and stories.
- Maintain and update monthly content calendars aligned with communication priorities.
- Ensure all content follows Plan Indonesia’s branding, safeguarding, and inclusivity standards.
- Organise and maintain social media content archives and documentation.
(2) Audience Engagement & Community Management
- Monitor social media channels daily and respond to comments, messages, and conversations in a timely manner.
- Identify opportunities to increase engagement.
- Monitor social media trends and recommend relevant content ideas and activations.
- Support influencer and partner engagement activities on social media.
(3) Campaign & Event Support
- Support the implementation of national campaigns and public events through social media activations.
- Develop content for key moments and campaigns, such as International Day of the Girl, International Women’s Day, Run for Equality, National Children’s Day, and other advocacy initiatives.
- Coordinate with internal teams and external vendors to produce campaign-related content.
(4) Monitoring, Reporting & Learning
- Track social media performance using analytics and insights tools.
- Prepare monthly and campaign-based performance reports.
- Monitor audience growth, engagement, reach, and content performance.
- Provide recommendations to improve content effectiveness and audience engagement.
(5) Collaboration & Communication
- Work closely with programme teams, campaign teams, and youth networks to identify stories and content opportunities.
- Support the development and dissemination of success stories, campaign messages, research findings, and advocacy content.
- Contribute ideas and best practices to strengthen Plan Indonesia’s digital communications.
(6) Safeguarding, PSHEA, & GEDSI
- Carry out safeguarding, PSHEA, and GEDSI principles in every planning process, making risk mitigation analysis, implementation, documentation, monitoring, evaluation, and reporting within the project.
- Committed to building professionalism, a culture of protection, prevention of violence, and the attitude to have the courage to report any form of violence against children and program participants, and participate in regular evaluations through the Annual Appraisal related to safeguarding with supervisors
- Participate in face-to-face induction and/or Safeguarding, PSHEA, and GEDSI training and refresher training through the Plan Academy platform and promptly recertify.
Requirements for The Role:
Education
- Bachelor’s degree in Communications, Media Studies, Journalism, Digital Marketing, or other related fields.
Experience
- 2–4 years of professional experience managing social media content for non-profit organizations, social campaigns, or online media outlets.
- Proven track record in creating impactful and engaging digital content (copy, visuals, and videos) that drives awareness and engagement.
- Excellent skill in copywriting in both Bahasa Indonesia and English, with strong storytelling ability adapted for diverse audiences.
- Proficiency in using online-based design and editing tools, such as Canva, CapCut, Adobe Express, or similar.
- Strong sense of visual storytelling, inclusive representation, and non-bias creative direction in content and photography.
- Experience in developing and executing social media strategies and content calendars for campaigns.
- Experience working in the NGO or non-profit sector is a valuable asset.
- Excellent interpersonal communication and presentation skills, with the ability to collaborate effectively across teams and partners.
Knowledge and Skills
- Deep understanding of social media platforms (Instagram, TikTok, X/Twitter, Facebook, LinkedIn, YouTube) and their respective algorithms, formats, and audiences.
- Actively engaged and up-to-date on social media trends, viral formats, and digital conversations, able to quickly translate them into relevant, mission-driven content.
- Fast-paced, creative thinker who knows how to stay relevant and adapt organizational messages to current social media moments.
- Skilled in content planning, scheduling, and performance tracking using digital analytics and insights.
- Tech-savvy with good command of tools for community engagement, social listening, and analytics.
- Strong teamwork and coordination skills across departments and with external creatives, consultants, or influencers.
- Good networking with relevant institutions, communities, and digital creators.
- Proficiency in Microsoft Office and project management tools (e.g., Trello, Notion, or Asana).
- Excellent time management and ability to deliver quality outputs under tight deadlines.
- Fluent in both English and Bahasa Indonesia (spoken and written).
- Understanding of human rights, child rights, and girls’ rights principles in digital communication.
- Ability to organize resources, establish priorities, and maintain confidentiality.
- Willingness to travel domestically or internationally (up to 90 days annually, sometimes at short notice).
Location: Based in Jakarta. It is important to note that YPII currently applies a mix of working from Home and working from Office arrangements.
Reports to: straight line to External Communication Coordinator
Closing Date: June, 26th 2026
HOW TO APPLY:
All information will be treated in the strictest confidence, as we pride ourselves on our professional service. We will contact you as soon as we have reviewed your application.
Only short-listed candidates will be notified and invited for interviews. Please submit your application letter and detailed curriculum vitae in English by clicking the yellow “Apply now >>” button on this page. The application deadline is June, 26th 2026.
Pre-employment checks will be conducted in line with Plan International’s Safeguarding Children and Young People (PSHEA) policy.
Yayasan Plan International Indonesia is committed to protecting children’s rights and ensuring equal opportunity, non-discrimination, and a culture that promotes gender equality, girls’ rights, and inclusion.
Please note that Plan International never sends unsolicited emails requesting payment from candidates.
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