Senior Manager, Email Marketing & Digital Fundraising

About Rare

Rare inspires change so people and nature thrive. For more than 50 years, across 60 countries, we’ve empowered millions of people and communities to adopt behaviors that protect our shared planet.

We are a global leader in behavior-centered solutions; working with individuals, communities, and local leaders to tackle environmental challenges, steward natural resources, and build resilient futures. We believe lasting change happens when people are inspired, equipped, and supported to act.

Rare’s culture is results-oriented, entrepreneurial, and guided by five core values: Courage to Take Risks, Commitment to Accountability, Mindset of Solutionology, Investment in People, and Spirit of Celebration. We set ambitious goals, measure what matters, and celebrate progress along the way.

This role is a key investment in Rare’s growth and will play a central role in expanding our impact through best-in-class email marketing and digital fundraising.

The Opportunity

Rare is building a modern, performance-driven digital fundraising engine, and this role sits at the center of that effort.

As Senior Manager, Email Marketing & Digital Fundraising, you will own and scale Rare’s email program and play a leadership role in shaping our digital donor journey. You’ll blend strategy and execution, experimentation and insight, creativity and data; using the latest performance marketing approaches to grow high-quality audiences, deepen engagement, and drive revenue.

Rare is making a significant investment in Performance Marketing (advertising, search, etc.) to fuel growth of its donor base. This role will work alongside consultants, vendors and colleagues to grow that program. This is an ideal role for someone who loves building programs, thrives in test-and-learn environments, and is excited to apply sophisticated lifecycle marketing techniques in service of real-world impact.

You’ll report to the VP, Marketing & Communications and work closely with colleagues across Marketing, Communications, and Development.

What You’ll Do

Email Marketing & Lifecycle Growth

Rare currently maintains a modest but high-potential email program. You’ll take it to the next level—expanding reach, increasing engagement, and evolving how and when we communicate.

• Own Rare’s email marketing strategy end to end; from acquisition through long-term stewardship
• Grow and optimize email acquisition across Rare’s digital ecosystem (e.g., Rare.org, webinars, campaigns)
• Lead day-to-day email operations: creation, targeting, deployment, and optimization
• Serve as Rare’s in-house expert on Salesforce Marketing Cloud (SFMC)
• Design and deploy sophisticated, automated Journeys that support engagement and fundraising goals
• Manage and optimize Data Extensions for segmentation, suppression, reactivation, and personalization
• Partner closely with Rare’s Salesforce Admin to ensure clean, reliable data flows across systems
• Develop and execute A/B and multivariate testing to improve key performance metrics
• Monitor performance, surface insights, and translate data into clear recommendations for improvement

Digital Fundraising & Performance Marketing

Digital fundraising at Rare is evolving rapidly, and you’ll help define how it scales.

• Lead digital fundraising efforts for online gifts under $5K, in close partnership with Development
• Collaborate with Development to cultivate, steward, and upgrade emerging donor segments
• Support gift officers with targeted email outreach to their portfolios using SFMC where appropriate
• Own strategy and execution for year-end digital fundraising and key campaigns throughout the year
• Bring a cross-channel mindset to the donor journey; aligning email, website, and social touchpoints
• Report on campaign performance, donor health, churn, and lifecycle trends
• Use data to continuously refine strategy, messaging, and timing

What You Bring

• 5+ years of relevant experience in email marketing and/or digital fundraising
• Deep, hands-on expertise with Salesforce Marketing Cloud, including Journeys and Data Extensions, or same level expertise with similar cloud-based digital marketing platforms
• Proven experience planning and executing year-end fundraising campaigns
• Strong analytical skills and the ability to translate data into actionable insights and compelling narratives
• Familiarity with Google Analytics (or similar tools)
• Working knowledge of HTML and CSS for email troubleshooting and optimization
• Understanding of modern design principles; experience with tools like Adobe a plus
• Excellent written and verbal communication skills
• Highly organized, adaptable, and comfortable managing multiple priorities in a fast-moving environment

Why This Role

This is a chance to build something meaningful; a growing, modern digital fundraising program powered by smart strategy, strong data, and continuous experimentation. You’ll have real ownership, the support of a collaborative team, and the opportunity to see your work translate directly into impact for people and nature around the world.

If you’re excited by growth, performance marketing, and mission-driven work, we’d love to hear from you.

Rare is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.