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Seeking strategic branding partner to clarify 's organizational positioning, strengthen narrative, and develop refreshed visual identity for global health impact. International recruitment preferred, but local-only restrictions not explicitly stated.
Last checked: 3 hours ago
Closing date: TBD
Country: Kenya
Duty station: Kenya
Contract type: Contract
Grade: Not specified
Applicant eligibility: Not explicit in source
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BACKGROUND
VillageReach transforms health care delivery to reach everyone. We are driven by a vision of a world where each person has the health care needed to thrive. VillageReach’s goal is to reduce inequities in access to quality primary health care for 350 million people by 2030. We work with governments, the private sector, partners and communities to build responsive primary health care systems that deliver health products, information and services to the most under-reached. As a locally driven and globally connected organization, VillageReach has offices in the Democratic Republic of Congo, Kenya, Malawi, Mozambique and the United States.
As VillageReach has grown, our portfolio and impact have become more complex—creating challenges in clearly communicating what VillageReach does, how it is differentiated and why it matters to funders, governments and partners.
Through this Request for Proposals (RFP), VillageReach is seeking an experienced strategic branding partner to help (1) clarify our organizational positioning, strengthen our narrative and (2) evolve our visual identity to better reflect our mission, impact and future direction.
OBJECTIVE
Select a partner to:
SCOPE OF WORK
VillageReach has structured this engagement into two phases.
Phase 1 is our priority.
Activities may include:
Expected Outputs:
Bidders may propose refinements to this scope based on their methodology but must deliver these core outputs.
Phase 2 should be scoped following completion of Phase 1, with bidders proposing an appropriately right-sized approach based on remaining capacity and their recommended prioritization.
Should include:
Bidders must:
IMPLEMENTATION & ROLLOUT CONSIDERATIONS
VillageReach is not seeking a fully resourced transformation program. Instead, proposals should include practical, right-sized guidance, such as:
BUDGET
Total available budget for this project is up to $100,000 USD. While we are prepared to invest this amount for the right solution, competitive proposals are encouraged.
BIDDERS MUST:
VillageReach welcomes tiered or scoped options (e.g., strategy-focused vs. strategy + expanded visual identity).
TIMELINE
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