(Re-advertisement) Fund Raising Officer (Digital Growth) NO-A, Fixed-Term, UNICEF Thailand Country Office, Bangkok, Job No #589439

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to care.

Learn about what we do to create a fair chance for every child in Thailand, click here.

How can you make a difference?

As a digital specialist in the Acquisition unit of Individual Giving, the Fundraising Officer (Digital Growth) plays a pivotal role in executing UNICEF’s strategy to scale donor acquisition through digital innovation. In alignment with the PSFR team's strategic emphasis on funnel-based marketing, segmentation, and audience-centric growth, this role leads the planning, execution, and optimization of digital campaigns across platforms such as social media, email, and paid advertising. By leveraging audience insights, campaign analytics, and emerging digital trends, the incumbent ensures that acquisition efforts are both data-driven and responsive to evolving donor behaviors. Their collaboration with the marketing team and focus on maximizing ROI directly supports the team’s broader objectives of expanding reach, enhancing engagement, and driving sustainable revenue growth under the 2026–2030 strategy.

Under the Acquisition unit of Individual Giving on the PSFR team, the Fundraising Officer (Digital Growth) focuses on planning, executing, and evaluating digital marketing campaigns with a goal of acquiring new donors across online platforms (e.g., social media, email, paid advertising). Responsibilities include campaign management across analysis, audience insights, and campaign optimization. This role involves collaborating with the marketing team, analyzing digital campaign data, optimizing campaigns for maximum ROI, and staying updated with the latest digital marketing trends. The incumbent will play a key role in driving the organization's growth by ensuring effective digital marketing efforts.

Major responsibilities:

Digital Campaign Planning and Execution

• Assist in the planning and coordination of digital marketing campaigns across channels such as social media, email, and search engines.
• Support the digital marketing team in ensuring cohesive and consistent campaign execution as well as effective digital marketing efforts.
• Contribute to campaigns that promote brand awareness, donor engagement and conversion to donate in line with UNICEF’s goals.

Digital Data Monitoring and Reporting for Campaign Data Analysis and Optimization

• Collect and compile performance data to support analysis and reporting. Contribute to providing insights and recommendations for improvement.
• Assist in identifying opportunities for campaign improvement based on performance metrics in supporting the team on optimizing campaigns for maximum ROI, ensuring efficient use of resources and high donor engagement.
• Support basic CRO and A/B testing and content optimization under guidance from senior staff to support the team in understand campaign effectiveness for full optimization.

Trend Awareness and Team Collaboration

• Stay informed of digital marketing trends and share relevant updates with the team for digital campaign strategies.
• Collaborate with the marketing, content and product development teams to support campaign development which may involve helping the team to ensure engaging, cohesive and effective digital marketing efforts.
• Collect data, Monitor and analyze campaign performance using tools such as Google Analytics and Facebook Ads. And other platform analytics tools.
• Assist in coordinating with vendors on timely delivery of campaign assets in support successful execution of campaigns.

Key Expected Deliverables

• Timely and accurate support in execution of digital marketing campaigns to acquire donors through digital channels.
• Basic performance reports with data summaries and observations on digital campaign performance as needed by the team
• Increased online visibility and improved organic search rankings through digital marketing.
• Improved coordination across digital and marketing teams.
• Generate detailed reports on campaign performance with actionable insights for senior management.

Impact of Results

• The Private Sector Plan developed for the country office is aligned with UNICEF’s global private sector strategy and is translated into concrete plans and measurable goals.

• Goals set out in the country office’s Private Sector Plan are achieved, which will help enable UNICEF to achieve programme goals at national and global levels.

• The private sector team is motivated, performing at its best and achieving results.

• Decisions are made effectively on fundraising and partnership strategies. Plans are implemented, managed, monitored and evaluated efficiently and effectively in order to maximize results.

• PSFR roles and responsibilities in the country office are clear for all staff to contribute and ensures the entire country office collaborates to achieve PSFR goals.

To qualify as an advocate for every child you will have…

Minimum requirements:

Education requirement:
A first level university degree in Marketing, Business Administration, Communications, or a related field is required. Additional training in a related field is an asset.

Experience required:

• A minimum of one year of progressively responsible work experience in digital marketing, with a proven track record of planning, executing, and optimizing successful multi-channel digital campaigns.
• Experience managing campaigns across multiple platforms (e.g., social media, paid search, display, email) using a data-driven, audience-first approach to drive engagement, conversions, or fundraising outcomes.
• Demonstrated ability to analyze campaign performance, interpret metrics, and apply insights to improve results.
• Experience collaborating with cross-functional teams (fundraising, communications, creative, data analysis) to ensure cohesive digital campaigns.
• Experience in funnel-based marketing and conversion rate optimization (CRO).
• Familiarity with CRM, analytics, and marketing automation tools, including performance tracking and reporting.
• Knowledge of emerging digital trends, best practices, and compliance standards in digital marketing.
• Experience in A/B testing and performance optimization for fundraising or sales campaigns.
• Campaign execution and logistics experience including timelines, deliverables, and vendor coordination.
• Experience in the private sector or a similar industry.

Proficiency in: Google Analytics, Meta Ads

Language requirements:

• Fluency in Thai and English is required (written and spoken). (A valid TOEIC score of at least 855: Listening and Reading section is required.)
• Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Capabilities Required:

• Strong communication and collaboration skills, able to clearly convey ideas and work effectively with internal teams and external vendors.
• Experience in the development and execution of digital campaigns across multiple platforms using an audience first, data driven approach.
• Analytical mindset, able to interpret campaign performance data, identify trends, and apply insights to improve results.
• Excellent verbal and written communication skills.
• High level of creativity and attention to detail.
• Ability to think critically and adapt to changing market conditions.
• Proactive approach with a growth mindset.
• Flexibility and motivation to achieve digital marketing goals and objectives.
• Proficiency in Microsoft Office Suite and other relevant software tools.
• Proficiency in online marketing platforms such as Google Analytics and Meta.

Desirable:

• Proven experience and ability in the private sector with leading an audience first data driven approach to acquiring new customers or donors on digital channels.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Demonstrates Self Awareness and Ethical Awareness (1)

• Works Collaboratively with others (1)

• Builds and Maintains Partnerships (1)

• Innovates and Embraces Change (1)

• Thinks and Acts Strategically (1)

• Drive to achieve impactful results (1)

• Manages ambiguity and complexity (1)

Familiarize yourself with our competency framework and its different levels.

Please submit application and relevant documents no later than 17 June 2026.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of measures to include a more diverse workforce, such as paid parental leave, time off for breastfeeding purposes, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.