Mass Fundraising Lead

DEADLINE FOR APPLICATIONS

10 August 2026-23:59-GMT+01:00 Central European Time (Rome)

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ABOUT WFP
The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.
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WHY JOIN WFP?

• WFP is a 2020 Nobel Peace Prize Laureate.
• WFP offers a highly inclusive, diverse, and multicultural working environment.
• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Mass Fundraising Lead
ORG UNIT: Private Sector Partnerships (PSP)

DUTY STATION: Fully Remote (Administrative Duty Station is Rome, HQ)
CONTRACT TYPE: Short-Term, Regular Consultant (CST 2)
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Head of Supporter Experience

ORGANIZATIONAL CONTEXT

The Private Partnerships & Fundraising Division (PSP) is responsible for mobilizing resources from the private sector to support the World Food Programme’s (WFP’s) global mission. WFP is the world’s largest humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Every day, over 5,000 WFP-chartered trucks are on the road, supported by around 80 aircraft and 20 ships delivering food and assistance to those in need.

Despite our efforts, the needs remain immense and growing, driven by a deadly combination of conflict, climate shocks, economic instability, and forced displacement. As of 2025, over 345 million people face acute food insecurity across 79 countries. To meet these needs and build a more sustainable, predictable, and flexible funding stream, we began investing in growing our individual giving programme in 2019 and, this year will have completed the first phase of our strategy (2020-2025).
WFP’s second phase of the private sector strategy for 2025–2030 sets out an ambitious plan to further scale income from individuals, enabling us to reach more people with life-saving assistance. Our approach is digital-first, leveraging global reach and cost-effective tools to engage supporters worldwide. In addition to digital channels we are now expanding into Face-to-Face (F2F) and Direct Response Television (DRTV) fundraising to diversify acquisition and deepen engagement.
This centralized, global strategy positions WFP to leapfrog traditional models and build a robust individual giving programme that delivers long-term impact.

INDIVIDUAL FUNDRAISING
WFP’s Individual Giving programme launched in 2019 and has grown into a USD +50 million annual operation, raising over USD 150 million in its first five years. The programme is built around a digital-first strategy, led by a centralized global team that recruits supporters primarily through digital channels.
We deliver a multi-lingual, multi-channel supporter experience, designed to offer a best-in-class donor journey. Donors are recruited in English, French, German, Spanish, and Arabic, with additional capabilities in Korean and Chinese. Supporter engagement is delivered through email, SMS, WhatsApp, outbound telephone, and Meta. To expand reach and diversify acquisition, Face-to-Face (F2F) and Direct Response Television (DRTV) fundraising are being introduced as complementary channels in the next phase of our strategy.

PURPOSE OF THE ASSIGNMENT
The Individual Giving team is seeking an experienced fundraiser to lead IG’s new Mass Fundraising workstream. To date, donor development within the IG programme has been delivered through two primary workstreams: Regular Giving and Single Giving. In 2026, these will be brought together under a unified Mass Fundraising workstream to improve integrated planning and provide greater support for the Regular Giving function. The Mass Fundraising Lead will oversee this transition and shape the strategy for a cohesive programme that delivers stronger, more sustainable growth from our existing donor base.
The Mass Fundraising Lead will be a motivated self-starter, comfortable navigating ambiguity and adapting to the rapid growth within IG. They will be solution orientated and confident in using data to guide decisions, course-correct and ensure strategy evolves in line with donor trends and behaviours.
The role will lead the development of the Mass Fundraising programme, drawing on sector best practice and innovations from beyond WFP to introduce new ways to engage donors. It will be accountable for income from IG’s mass donor audience – SV–MV donors giving $5–$9,999 through single and regular gifts – generated through a multichannel programme spanning email, telemarketing, messaging platforms, SMS and direct mail.
This is an opportunity to directly shape strategy and growth of WFP’s Mass Fundraising programme, take ownership over one of IG’s largest income streams, and scope a clear vision that the rest of the Mass Fundraising sub-team can embrace. The role will report into the Head of Supporter Experience and will initially manage three line reports: a Single Giving Specialist, a Regular Giving Specialist and a Supporter Experience coordinator.

KEY RESPONSIBILITIES

1. Lead the strategic direction of the Mass Fundraising Workstream

• Head up the newly unified Mass Fundraising workstream, bringing together Single Giving and Regular Giving into one programme to drive the most value for WFP.
• Guide the integration of SG and RG planning to ensure a consolidated and consistent, omnichannel marketing programme.
• Submit Mass Fundraising annual forecasts and monitor income against targets, identifying risks and opportunities to course correct. Track essential metrics across the year, sharing monthly reports with IG stakeholders.

2. Lead the development of the Regular Giving Mass Fundraising strategy

• With support from the RG Specialist, develop the Regular Giving Fundraising strategy, ensuring alignment with IG’s long term growth ambitions and the 2025 Board Investment Agreement.
• Scope new opportunities to better retain and convert RGs, and increase the value of the file, based on sector best practice and through systematic testing.

3. Develop the Mid‑Value Mass Fundraising strategy

• Develop the Mid-Value Mass Fundraising strategy.
• Oversee the implementation of journeys that better serve MV donors and prospects, and increase the value of the file.
• Take the MV product to market and assess performance against the existing approach.
• Collaborate with the Major Giving team to ensure seamless integration across programmes and segments.

4. Line management of Mass Fundraising sub-team

• Manage a sub-team of at least three to deliver ambitious seven figure annual income targets.
• Ensure effective allocation of work to maintain pace during the transition period and beyond. Develop new processes where required.
• Ensure the team is sufficiently resourced now and make a case for additional resource as required (in line with the Management Plan).
• Set annual objectives for team members and hold regular check‑ins to monitor progress, provide coaching and address challenges.
• Ensure all IG colleagues, including Supporter Care, understand their roles in delivering the Mass Fundraising strategies.
• Foster a collaborative, high performance culture that supports innovation, accountability and continuous improvement.

5. Design and optimise campaigns and journeys

• Oversee the delivery and optimisation of all SG and RG BAU activities across existing channels (email, WhatsApp, telemarketing, SMS).
• Use data and giving trends to inform fundraising decisions.
• Scope and implement new channels (such as direct mail and SMS) to generate additional funds and reach donors in ways that suit them.
• Oversee donor journeys, including welcome, conversion, upgrade, reactivation and pathways into mid value.
• Expand BAU programmes into new languages and markets as IG’s global remit develops.
• Identify, scope and implement new market opportunities which will drive significant income, such as the implementation of Gift Aid in the UK.
• Gather engaging and relevant content from the field that resonates with SV and MV audiences. Provide inspiring briefs, educate colleagues on Mass Fundraising requirements and keep stakeholders up to date on results.

6. Lead the adoption and optimisation of Salesforce for Mass Fundraising.

• Act as a key stakeholder in the Salesforce migration, ensuring continuity of email journeys and fully leveraging new capabilities in data selection, segmentation and propensity modelling.
• Establish clear processes, documentation and training to support effective adoption of Salesforce across the Mass Fundraising sub-team.

7. Internal & external collaboration

• Responsible for stakeholder management, including multiple Telemarketing agencies.
• Maintain strong relationships with internal stakeholders across IG, PSP and global teams to ensure alignment, visibility and support for the Mass Fundraising workstream.
• Engage with external peers and sector networks to share insights and benchmarking.

8. Other

• Stay abreast of sector trends and bring relevant learnings to the team
• Work with our existing global systems, policies and processes to deliver the objectives of this role in a compliant, collaborative, and efficient way.
• Any other tasks as consummate with the level of experience and required to support Individual Giving Supporter Experience team and PSP.
• Collaborate with Major Giving team on mass marketing Legacy outreach opportunities.

KEY DELIVERABLES
By the end of 2026:

• Delivery of RG strategy; increase in RG Retention and conversion rates
• Integration of SMS into the Mass Fundraising programme
• Annual income targets met

QUALIFICATIONS AND EXPERIENCE
Education

• Bachelor’s degree in marketing, business administration, communications, or a related field.

Technical and Soft Skills

• Excellent command of written and spoken English (and another UN language would be a plus).
• Confident people manager with ability to flex management style depending on level of direct report.
• Strong project management skills, detail oriented. Ability to deliver projects on time, and in line with strategy.
• Experience using CRM platforms: Strong preference for proficiency with Salesforce.
• Excellent written and verbal communication skills, with the ability to communicate clearly and empathetically with people from diverse backgrounds.
• Proactive and ‘roll your sleeves up’ mindset to get the work done across a small team with big ambition. Comfortable working in a fast-paced environment.
• Strong decision-making skills, with demonstrated ability to act quickly and effectively while juggling multiple projects, responsibilities, and tasks.
• Energetic, proactive and capable of working independently as well as being an active member of the Supporter Experience team.
• Ability to work collaboratively and positively with colleagues across different cultures, disciplines, and time zones.
• Availability for “out of hours” on call work including at weekends in the case of a humanitarian or other emergency appeal.
• High ethical standards of behavior, good judgment, respect for others, confidentiality and attention to detail.

Work history

• 8+ years' work experience leading fundraising programmes, handling multichannel campaigns and managing multiple line reports.
• Experience within donor development programmes.
• Track record of delivering fundraising programmes that deliver seven figure income totals.
• Interest of international development and humanitarian work.

Languages

• Excellent written and spoken English is required (proficiency/level C).
• Additional proficiency in one or more of the following languages – German, French, Arabic – is desirable.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: global.inclusion@wfp.org

NO FEE DISCLAIMER

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REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.
• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.
• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.
• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.
• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.