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Requires advanced degree in relevant field and 5+ years experience in digital fundraising content development. Responsibilities include partnering with external agencies, designing workshops, and collaborating with Country Offices to create integrated content ecosystems for donor acquisition and engagement.
Last checked: 3 hours ago
Closing date: Tuesday, 7 July 2026
Country: Switzerland
Duty station: Switzerland
Contract type: Consultant
Grade: Not specified
Applicant eligibility: Not explicit in source
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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
How can you make a difference?
Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the individual consultant will play a key role in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working as part of a multidisciplinary team comprising the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the selected candidate will help shape integrated content plans that support donor acquisition, engagement, and retention objectives across multiple markets.
Key responsibilities include:
1.Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data.
2.Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs.
3.Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels.
4.Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience.
5.Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, including WeShare and other internal repositories, transforming them into compelling fundraising narratives for diverse audiences and markets.
6.Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches.
7.Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth.
If you would like to know more about this consultancy, please review the complete Terms of Reference here: TMC0003016 ToR.pdf
To qualify as an advocate for every child you will have:
Minimum requirements:
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