Job Highlight
This position offers a unique opportunity to drive digital fundraising innovation for UNICEF Pakistan, directly contributing to donor acquisition and retention. The role involves leading performance-driven digital campaigns, generating actionable insights, and optimizing digital channels to maximize revenue and donor lifetime value, working with diverse internal and external stakeholders. Duration of the role is the end of December, with the possibility of extension
About the Region
The Asia Pacific Regional Office, based in Bangkok, Thailand, provides strategic leadership and oversight for UNOPS operations across 17 countries, ensuring high performance, operational excellence, and alignment with organizational goals. Operations currently span Afghanistan, Bangladesh, Cambodia, China, India, Indonesia, Lao PDR, Myanmar, Nepal, Papua New Guinea, Pakistan, the Philippines, Sri Lanka, Thailand, Vietnam, and the Pacific Islands. Across these countries, we work closely with key stakeholders to strengthen partnerships and maximize impact through five main operating units: Afghanistan (AFCO), Myanmar (MMCO), South Asia Multi-Country Office (SAMCO), East Asia and Pacific Multi-Country Office (EAPMCO), and the Asia Regional Health Cluster (ARHC). Through these entities, we provide agile, client-focused service delivery across diverse sectors - including infrastructure, health, procurement, and project management - supporting the implementation of sustainable development solutions across the region.
About the Country/Multi-Country Office
The South Asia Multi-Country Office (SAMCO) supports UNOPS operations across six countries: Bangladesh, India, the Maldives, Nepal, Pakistan, and Sri Lanka. SAMCO delivers a broad range of services and technical expertise in climate change, water, sanitation and hygiene (WASH), infrastructure, procurement, human resource management, and fund management. Each country office is staffed with local technical experts and maintains strong partnerships with national governments, ensuring context-specific solutions and effective project implementation.
About the Project Office
Since 1999, UNOPS has been a committed partner in Pakistan, supporting the country’s progress toward the Sustainable Development Goals (SDGs). UNOPS focuses on delivering essential services, including strengthening health systems, expanding access to WASH facilities in remote areas, and improving infrastructure for schools and communities. We also support emergency response efforts, delivering critical medical supplies and essential services during times of crisis. Through close collaboration with the Government of Pakistan, development partners, donors, and UN agencies, UNOPS works to build resilient, sustainable communities. Leveraging expertise in project management, procurement, human resources, and infrastructure, we provide tailored solutions that enhance efficiency, reduce risk, and maximize development impact.
Job Specific Context
The role will play a central function in advancing UNICEF Pakistan's private sector fundraising ambitions through digital channels
The consultant will work in the Private Sector Fundraising team and collaborate closely with the broader Advocacy and Communications, Partnership and Resource Mobilization, and PFP's Regional Support Centre teams to ensure alignment across donor-facing digital engagement.
They will also work with a local advertising agency.
Role Purpose
The Digital Fundraising Consultant will support the planning, development, and implementation of digital marketing and fundraising strategies to maximize donor acquisition and retention. This will include creating and managing performance-driven digital campaigns, generating actionable insights through analytics to improve donor journeys, and optimizing digital channels to increase revenue and donor lifetime value.
Functions / Key Results Expected
1. Plan and execute digital fundraising campaigns
- Lead end-to-end planning, implementation, monitoring, and optimization of digital marketing activities, including online advertising, search engine marketing (SEM), social media promotions, and other digital channels.
- Develop data-driven campaign strategies to increase donor acquisition efficiency and lower cost per acquisition.
- Provide timely, in-depth analysis of donor behaviour, profiles, and digital performance to inform ongoing optimization decisions.
2. Strengthen digital content & creative execution
- Coordinate campaign-specific digital creative planning with internal and external stakeholders.
- Generate and contribute innovative ideas and concepts for digital acquisition, donor journey integration, and value maximization.
- Prepare clear and detailed creative briefs for agencies and media partners, ensuring compliance with UNICEF's brand guidelines.
3. Digital analytics, insights, and optimization
- Conduct regular key performance indicator (KPI) monitoring, including traffic, conversions, retention, return on ad spend (ROAS), and donor value metrics.
- Use analytics tools (Google Analytics, AdWords, Ad Manager) to generate insights that guide decision-making.
- Maintain tracking mechanisms and ensure digital assets comply with best practice measurement and tagging
4. Stakeholder, vendor, and partner management
- Collaborate and maintain productive relationships with creative agencies, media partners, and other vendors to ensure delivery of high-quality digital fundraising materials and campaigns.
- Collaborate internally across Communications, Programmes, Private Fundraising, and Partnerships. (PFP) HQ and Resource Mobilization teams to ensure digital fundraising dovetails with ongoing communication and audience-focused strategies.
- Provide detailed and informative briefs to agency and media partners for campaign requirements, creative guidelines, development regulations, and working processes.
5. Budgeting, reporting & resource management
- Support responsible budget management through data preparation, monitoring expenditure, and contributing to forecasting and reporting.
- Regular digital KPI monitoring, analysis & data-based insight generation.
- Research and share up-to-date advertising and marketing trends, best practices, and technologies with team members, management, and the wider office.
- Ensure procurement and financial processes are followed in coordination with the supervisor.
Skills
Budget Monitoring, Data Analysis, Facebook, Fundraising, Google Analytics, Salesforce.com
Competencies
Treats all individuals with respect; responds sensitively to differences and encourages others to do the same. Upholds organisational and ethical norms. Maintains high standards of trustworthiness. Role model for diversity and inclusion.
Acts as a positive role model contributing to the team spirit. Collaborates and supports the development of others. For people managers only: Acts as positive leadership role model, motivates, directs and inspires others to succeed, utilizing appropriate leadership styles.
Demonstrates understanding of the impact of own role on all partners and always puts the end beneficiary first. Builds and maintains strong external relationships and is a competent partner for others (if relevant to the role).
Efficiently establishes an appropriate course of action for self and/or others to accomplish a goal. Actions lead to total task accomplishment through concern for quality in all areas. Sees opportunities and takes the initiative to act on them. Understands that responsible use of resources maximizes our impact on our beneficiaries.
Open to change and flexible in a fast paced environment. Effectively adapts own approach to suit changing circumstances or requirements. Reflects on experiences and modifies own behavior. Performance is consistent, even under pressure. Always pursues continuous improvements.
Evaluates data and courses of action to reach logical, pragmatic decisions. Takes an unbiased, rational approach with calculated risks. Applies innovation and creativity to problem-solving.
Expresses ideas or facts in a clear, concise and open manner. Communication indicates a consideration for the feelings and needs of others. Actively listens and proactively shares knowledge. Handles conflict effectively, by overcoming differences of opinion and finding common ground.
Education Requirements
- A bachelor's degree (or equivalent) in any discipline with 2 years of relevant experience is required.
- A university degree is advantageous in one of the following fields: Business administration, Arts, Marketing, Communications, or other relevant or significant experience in managing ROI-driven digital fundraising and communication using paid media platforms.
Experience Requirements
Experience:
- Managing ROI driven digital fundraising and communication using paid media platforms.
- Sourcing stories and content and using these to create impactful and responsive fundraising propositions.
- Experience in search engine, display ads, email marketing, content management systems, social media, e-commerce, and analytics.
- Working with and optimising the impact of external advertising agencies.
- Experience with data visualization tools is desirable
Skills:
- Strong, demonstrated data analysis skills (Google Analytics, AdWords, Meta/ Facebook Ad Manager), including digital tracking and analytics is required.
- Familiarity with Customer Relationship Marketing (especially using Salesforce software) , social listening analysis is desirable.
- Strong project management, interpersonal, and communication skills (including time management and budgeting) is desirable.
- Familiarity with nonprofit communications or fundraising is an asset.
Language Requirements
LanguageProficiency LevelRequirementEnglishIntermediateRequiredUrduIntermediateRequired
Additional Information
- UNOPS does not accept unsolicited resumes.
- UNOPS will at no stage of the recruitment process request candidates to make payments of any kind.
- Applications to vacancies must be received before midnight Copenhagen time (CET) on the closing date of the announcement. Applications received after the closing date will not be considered.
- Only shortlisted candidates will be contacted and invited to proceed to the next stage of the selection process, which may include various assessments.
- UNOPS embraces diversity and is committed to equal employment opportunity. Our workforce consists of a wide range of nationalities, cultures, languages, races, gender identities, sexual orientations, and abilities. We strive to sustain and strengthen this diversity, fostering an inclusive working environment where all personnel are treated with respect and have equal access to opportunities.
- UNOPS evaluates all applications based on the skills, qualifications and experience outlined in the vacancy announcement. We are committed to a fair and transparent selection process and welcome diverse perspectives, including those of women, indigenous and racialized communities, individuals of diverse gender identities and sexual orientations, and persons with disabilities.
- We are committed to enabling all candidates to perform at their best during the assessment process. If you are shortlisted and require support or reasonable accommodation to complete any assessment, please inform our human resources team upon receiving your invitation.
- UNOPS has zero tolerance for sexual exploitation and abuse (SEA), sexual harassment, and other forms of abusive conduct, including discrimination, abuse of authority, and harassment. To uphold these standards, background checks are conducted for all final candidates to help ensure that individuals with a history of such conduct are not hired. By applying for a position with UNOPS, candidates acknowledge and consent to these verification processes.
Terms and Conditions
- For staff positions only, UNOPS reserves the right to appoint a candidate at a lower level than the advertised level of the post.
- For retainer contracts, you must complete a few mandatory courses (they take around 4 hours to complete) in your own time, before providing services to UNOPS. Refreshers or new mandatory courses may be required during your contract. Please note that you will not receive any compensation for taking courses and refreshers. For more information on a retainer contract here.
- For more details about the contract types, please click here.
- All UNOPS personnel are responsible for performing their duties in accordance with the UN Charter and UNOPS Policies and Instructions, as well as other relevant accountability frameworks. In addition, all personnel must demonstrate an understanding of the Sustainable Development Goals (SDGs) in a manner consistent with UN core values and the UN Common Agenda.
- It is the policy of UNOPS to conduct background checks on all potential personnel. Recruitment in UNOPS is contingent on the results of such checks.
