Content Marketing Intern (AI-focused), Beijing, UNICEF China (For Chinese Nationals Only)

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture.., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a brighter future

China CO is a large country office. While demonstrating results for children at scale in China, UNICEF also works with the government, the private sector, and other actors to harness China's reach and resources for the benefit of children globally. To mobilize more resources for children in need, UNICEF aims to attract new friends and supporters through multiple digital channels and e-commerce platforms. It would require building trust and rapport with different audience cohorts and providing them with relevant, engaging, and valuable information.

How can you make a difference?

This position will work with the Marketing team in the Partnership and Innovation Section to support the development and optimization of AI-driven workflows for tailored content creation, to expand in-house content production capacity and contribute to Inspired Gifts' sales. Inspired Gifts are tangible, life-saving items that UNICEF provides for children and families in need around the world.

Responsibilities

Under the supervision of the Marketing Officer, the intern will support the following tasks:

• AI Workflow Development: Contribute to the development and optimization of AI-driven workflows for tailored content creation
• Knowledge Base Development: Support the structuring of existing content into a reusable knowledge base to enable AI-assisted content creation and long-term scalability
• Prompt Optimization: Assist in prompt design, testing, and refinement based on AI-generated outputs to improve content quality and relevance
• Content Creation and Adaptation: Support content creation, adaptation, and editing using AI tools, ensuring alignment with audience needs and brand tone
• Monitoring & Reporting: Support continuous improvement by tracking content performance, maintaining prompt libraries, capturing best practices, and exploring new AI tools
• Perform other tasks as assigned by the Marketing Team

Learning Objectives

• Gain hands-on experience in building and applying AI-driven workflows for tailored fundraising content creation
• Develop skills in prompt design, content structuring, and content optimization
• Contribute to audience-centric digital storytelling for fundraising that drives meaningful change for children
• Gain an understanding of UNICEF’s fundraising and programming approaches, core values (CRITAS), and competency framework
• Develop cross-cultural communication skills through collaboration in a diverse international working environment

To qualify as an advocate for every child, you will have…

Requirements:

• Currently enrolled in or recently graduated from a university degree (undergraduate or postgraduate) in Artificial Intelligence, Computer Science and Technology, Integrated Media Technology and Operations, Digital Marketing, Linguistics, or related field.
• Analytical Skills: Strong analytical and problem-solving skills; Able to interpret content performance data and translate insights into actionable improvements.
• Technical Skills: Familiarity with AI tools and platforms (e.g., Copilot Studio, Power Automate, Coze, Dify, n8n, ChatGPT), with a basic understanding of how AI models and prompts work, and how to design effective prompt structures; Experience in building AI-driven workflows for content creation is a plus; Demonstrated ability to learn and adapt to new tools and technologies quickly.
• Excellent written and oral communication skills in both English and Mandarin.
• Have no immediate relatives working in any UNICEF offices.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments are conditional on the selected candidates’ willingness to comply with current or future vaccination requirements, should UNICEF mandate it for personnel.
Failure to comply with such requirements, where applicable and without a duly approved medical exemption from the relevant UN authority, will result in the cancellation of the selection or may lead to other administrative measures, including separation from service

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.