Opening...
Opening...
Last checked: 4 hours ago
Closing date: Monday, 23 March 2026
Country: Panama
Duty station: Panama
Contract type: Consultant
Grade: Not specified
Applicant eligibility: Not explicit in source
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UNICEF promotes the rights and welfare of all children and adolescents in everything we do. Together with our allies, we work in 190 countries and territories to transform this commitment into practical actions that benefit all children, especially focusing our efforts on reaching the most vulnerable and excluded, worldwide.
The UNICEF Latin America and Caribbean Regional Office is based in in Panama, operating in 36 territories, including 24 country offices.
UNICEF works to put the rights and well-being of the most disadvantaged children at the heart of the social, political, and economic agenda, in line with our equity focus, working across our organization and with our partners in government, civil society and the private sector to support shifts in public policy, fuel social engagement, and increase investment for children.
For more information about UNICEF and its work. (www.unicef.org/lac).
To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing the growth of individual fundraising in the region.
For every child, the right to care and love
How can you make a difference?
The purpose of this consultancy is to provide specialized expertise in performance-driven digital fundraising content through the development of structured creative frameworks, strategic recommendations, and high-quality digital fundraising assets. The consultancy will generate specialized deliverables aimed at strengthening content strategy, optimizing landing page approaches, and enhancing retention-oriented messaging, contributing to improved digital income performance, supporter retention, and overall fundraising efficiency across the Latin America and Caribbean Cluster.
Key Activities/Tasks
1. Paid Media Creative Packages
• Develop complete ad creative packages for performance campaigns, including:
o Video assets
o Static creatives
o Carousel formats
o Short-form vertical content
o Adaptations for different placements and audience
• Produce creative assets tailored for platforms including:
o Google (Search, Display, YouTube, Performance Max)
o Meta
o Bing
o TikTok
• Ensure creative alignment with acquisition goals and platform best practices.
• Collaborate closely with Paid Media Specialists and markets to ensure assets are optimized for performance.
2. Global-to-Local Campaign Adaptation & Local Campaign Development
• Development of a localized adaptation framework for global digital fundraising campaigns, outlining how global concepts can be tailored to priority markets within the Latin America and Caribbean Cluster.
• Preparation of concept notes and creative frameworks for locally relevant digital fundraising campaigns, including suggested messaging angles, visual approaches and storytelling concepts for priority markets.
• Production of strategic guidance and recommendations to align campaign creative approaches with digital acquisition objectives and key performance indicators.
• Preparation of a technical brief summarizing relevant global digital fundraising recommendations, platform innovations and emerging formats (e.g., new Google features, AI-driven campaign formats such as Andromeda developments) and their potential implications for fundraising content.
• Development of a short guidance note on recent major platform updates (Google, Meta, TikTok, etc.) highlighting key creative considerations and recommendations for digital fundraising campaigns.
3. Creative Optimization & Performance Learning
• Preparation of a performance analysis brief based on campaign and ad-level results provided by performance teams (COs/Cluster), identifying high-performing creative patterns and potential areas for improvement in digital fundraising campaigns.
• Development of a set of strategic optimization recommendations for performance-driven advertising creative, informed by the analysis of available campaign performance data.
• Preparation of a best practices and lessons learned document, summarizing key insights from successful and underperforming creative approaches across campaigns within the Cluster.
Production of a creative performance insights note outlining actionable recommendations to inform the development of future acquisition-focused digital fundraising content.
4. Creative Frameworks & Guidance
• Develop, in collaboration with the Digital Specialist, a structured Creative Framework for Performance Fundraising, including:
o Messaging principles
o Creative testing logic
o Format guidelines
o Hooks, storytelling angles and calls-to-action
• Develop practical guidance documents and toolkits to support Country Offices in producing effective materials.
• Implement global and cross-market best practices into local creative production.
5. AI & Efficiency in Creative Production
• Identify and test AI tools that improve efficiency in:
o Creative production
o Copywriting
o Video generation
o Content adaptation
• Propose structured ways to integrate AI solutions into acquisition and retention content workflows.
• Ensure AI use aligns with organizational standards and brand safety.
6. Landing Pages (GGP) Ownership & Development Coordination
• Preparation of a landing page content and messaging framework for donation and lead generation pages (GGP), outlining recommended structures, messaging approaches, and conversion-oriented content elements for digital fundraising campaigns.
• Development of strategic recommendations for landing page optimization, including recommendations for new content, updates, messaging adjustments and conversion-focused improvements based on fundraising best practices.
• Preparation of a technical recommendations brief outlining potential enhancements related to UX/UI, new functionalities, and relevant global improvements that could strengthen landing page performance.
• Development a clear pathway and activities to strengthen alignment between paid media creatives and landing page messaging, including recommended content flows and consistency principles for digital fundraising campaigns.
Deliverables / Outputs
Start Date: April 2026 - End Date: December 2026.
To qualify as an advocate for every child you will have…
Minimum requirements:
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
Familiarize yourself with our competency framework and its different levels.
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Administrative Details:
Consultants must have their own equipment, tools and materials needed to perform their services. They will use their own laptops/computers, any application or system needed to complete the assignment. They need to provide the full service without using UNICEF resources. The access to UNICEF email and system is restricted to UNICEF staff therefore consultants should not be granted access unless it is imperative to complete the assignment. Approval from HR/OPS is required when deliverables cannot be produced through remote work. The terms of reference shall include a location requirement.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable females and males are encouraged to apply.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with
Additional information about working for UNICEF can be found here.
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