CFA - Marketing and Campaigns Specialist (UG)

Introduction

Established in 1951, IOM is a Related Organization of the United Nations, and as the leading UN agency in the field of migration, works closely with governmental, intergovernmental and non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the benefit of all. It does so by providing services and advice to governments and migrants.
IOM is committed to ensuring a workplace where all employees can thrive professionally, while working towards harnessing the full potential of migration. Read more about IOM's workplace culture at IOM workplace culture | International Organization for Migration.

Internal and external candidates will be considered for this vacancy.

For the purposes of this vacancy, internal candidates are defined as staff members holding a regular, fixed-term or short-term graded or ungraded contract, including Junior Professional Officers (JPOs), UN Volunteers with at least twelve (12) months of continuous service in IOM, staff on Special Leave Without Pay (SLWOP), and staff members on secondment/loan released by the Organization, unless otherwise specified in their contract. Staff members holding a regular, fixed-term or short-term graded contract will not retain their contract type if appointed to an ungraded position.

Context

Under the overall supervision of the Head of Private Sector Partnership Division, and the direct supervision of the Head of Individual Giving Unit, the Marketing and Campaigns Specialist will plan, execute and deliver a range of audience focused fundraising campaigns that will enable the growth of overall individual giving revenue. The role will build a clear understanding of IOM’s key individual giving audiences and develop insight driven campaign plans, propositions and creative concepts to be deployed across digital fundraising channels, the Marketing and Campaigns Specialist will be hired to work full-time, 40 hours per week and combine strategic marketing, data-driven decision making and creative collaboration to deliver compelling campaigns that maximize donor engagement and revenue. They will be the primary focal point for developing individual giving fundraising campaigns that cover both evergreen and specific giving moments. The ideal candidate will be comfortable managing multiple stakeholders and taking a highly collaborative and innovative approach to the development of marketing and fundraising campaign development.

Responsibilities

Responsibilities and Accountabilities

1 . Campaign Strategy & Delivery

• Create overarching campaign plans and journeys designed to deliver annual revenue targets.
• Develop and implement annual and seasonal fundraising campaigns across digital channels and make recommendations on optimal channel activation across earned, owned and paid media.
• Create clear briefing documents for campaign development and ensure all stakeholders are involved in project delivery at the relevant moments.
• Project manage all individual giving campaigns, coordinate timelines, budgets, and deliverables and ensure each specialist understands their role and can deliver on their responsibilities.
• Work closely with content specialists, designers and digital teams across fundraising, communications and program to ensure cohesive messaging, branding and strong final campaign content.
• Evaluate the relevance of different organisational priorities and campaigns for individual giving purposes and ensure cross-divisional integration and collaboration as appropriate.

2. Audience Segmentation & Insight.

• Use available data to develop an approach to audience targeting and insight development that informs campaign planning, briefing and execution.
• Conduct additional audience research needed to create responsive fundraising campaigns.
• Alongside acquisition and retention colleagues, evaluate donor journeys and continually identify opportunities to test and develop the donor experience.

3. Performance analysis and tracking

• Alongside the Business Intelligence Specialist, Digital Analyst and CRM and Platforms Specialist, develop clear performance metrics, benchmarks and reports for individual giving audiences.
• Set clear KPI targets against each campaign, monitor results against targets and develop learnings and insights to build into future campaigns.

4. Innovation

• Create and maintain a portfolio of marketing concepts, including propositions and products, that are ready to take into testing and development.
• Perform such other duties as may be assigned.

Qualifications

Required Qualifications and Experience

Education

• Master's degree in Marketing, Communications, Non-profit Management, Fundraising or a related field from an accredited academic institution with five years of relevant professional experience; or,
• University degree in the above fields with seven years of relevant professional experience.

Accredited Universities are those listed in the UNESCO World Higher Education Database.

Experience

• Five years (seven years for university degree holder) of experience in fundraising, marketing, or campaign management (preferably in a nonprofit or NGO setting), with at least 3 years in a global, regional or multi-market role;
• Five years (seven years for university degree holder) of experience in developing individual giving or business to consumer campaign plans, budgets and targets;
• Five years (seven years for university degree holder) of experience developing individual giving or business to consumer propositions and creative from briefing through to execution;
• Track record of using available audience insights and behaviour to inform campaign planning and development;
• Familiarity with donor CRM systems, social media platforms, email and marketing automation tools;
• End to end management and evaluation of multi-channel campaigns, with a focus on digital.
• Marketing agency experience;
• Donor journey mapping; and,
• Development of customer segmentation approaches.

Skills

• Strategic thinking and planning;
• Understanding of how audience insights and segmentation inform campaign planning and development;
• Demonstrated project management and organizational skills;
• Excellent written and verbal communication abilities;
• Ability to manage and collaborate with multiple stakeholders in a complex organisational environment;
• Marketing automation and email platforms;
• Basic data analysis and reporting;
• Strong initiative and work ethic;
• Audience research skills; and,
• Salesforce CRM and donor management.

Languages

All IOM staff members in all categories are required to be fluent in one of the IOM's official languages (English, French, Spanish).

For this position, fluency in English is required (oral and written).

Working knowledge of another official UN language (Arabic, Chinese, French, Russian, and Spanish) is an advantage.

Required Competencies

IOM’s competency framework can be found at this link. Competencies will be assessed during the selection process.

Values - all IOM staff members must abide by and demonstrate these five values:

• Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
• Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
• Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
• Courage: Demonstrates willingness to take a stand on issues of importance.
• Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated.

Core Competencies – behavioural indicators

• Teamwork: Develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
• Delivering results: Produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes.
• Managing and sharing knowledge: Continuously seeks to learn, share knowledge and innovate.
• Accountability: Takes ownership for achieving the Organization’s priorities and assumes responsibility for own actions and delegated work.
• Communication: Encourages and contributes to clear and open communication. Explains complex matters in an informative, inspiring and motivational way.

Notes

Internationally recruited professional staff are required to be mobile. Please refer to this link for guidance on IOM Job Category.

Any offer made to the candidate in relation to this vacancy notice is subject to funding confirmation.

Appointment will be subject to certification that the candidate is medically fit for appointment, accreditation, any residency or visa requirements, security clearances.

Vacancies close at 23:59 local time Geneva, Switzerland on the respective closing date. No late applications will be accepted.

IOM has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and IOM, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities.

IOM does not charge a fee at any stage of its recruitment process (application, interview, processing, training or other fee). IOM does not request any information related to bank accounts.

IOM only accepts duly completed applications submitted through the IOM e-Recruitment system (for internal candidates link here). The online tool also allows candidates to track the status of their application.

Only shortlisted candidates will be contacted.

For further information and other job postings, you are welcome to visit our website: IOM Careers and Job Vacancies.