Asesor Estratégico Digital – Cluster LAC (Home Based)

UNICEF promueve los derechos y el bienestar de los niños, niñas y adolescentes en todo lo que hacemos. Junto a nuestros aliados, trabajamos en 36 territorios, incluidas 24 oficinas de países, en América Latina y el Caribe para transformar este compromiso en acciones prácticas que beneficien a todos los niños, niñas y adolescentes, enfocando especialmente nuestros esfuerzos en llegar a los más vulnerables y excluidos.

UNICEF trabaja para poner los derechos y el bienestar de los niños, niñas y adolescentes más desfavorecidos en el centro de la agenda social, política y económica, en línea con nuestro enfoque de equidad, colaborando en toda nuestra organización y con nuestros socios en el gobierno, la sociedad civil y el sector privado para apoyar cambios en las políticas públicas y corporativas, impulsar el compromiso social y aumentar la inversión.

For more information about UNICEF and its work. (www.unicef.org/lac).

El sector privado es un aliado clave de UNICEF y una fuerza impulsora en el logro de resultados a gran escala para la realización de los derechos de la niñez y la adolescencia en toda la región.

For every child, the right to love and care

How can you make a difference?

Esta consultoría busca un asesor estratégico senior con amplia experiencia en fundraising digital y transformación digital para apoyar al Cluster LAC en el fortalecimiento de su dirección estratégica, gobernanza y alineación regional en materia de captación digital.

El consultor brindará orientación estratégica basada en análisis de mercado, tendencias globales y mejores prácticas del sector, apoyará en la definición de roles, estructuras y prioridades estratégicas del ecosistema digital del clúster, y contribuirá al desarrollo de recomendaciones para campañas clave, analítica digital, optimización de conversión (CRO), retención de donantes y evolución tecnológica de plataformas como GGPx.

La consultoría se enfocará exclusivamente en asesoría estratégica y acompañamiento en la toma de decisiones, sin responsabilidad operativa sobre la ejecución, gestión de campañas, asignación presupuestaria o coordinación directa con mercados, agencias o proveedores.

Key Activities/Tasks

1. Asesoría estratégica.

• Análisis de mercados para la recaudación de fondos digitales.

o Realizar análisis de mercado en profundidad para identificar tendencias y oportunidades, y evaluar el potencial de la recaudación de fondos digitales en toda la región.

• Incorporación y alineación estratégica.

o Coordinar y facilitar los procesos de incorporación de nuevos miembros del equipo, garantizando una integración y alineación adecuadas con la estrategia digital global de UNICEF.

• Colaboración en la definición de funciones y responsabilidades.

o Colaborar en la definición de funciones y responsabilidades claras para la implementación de actividades de recaudación de fondos digitales.

• Realizar revisiones estratégicas trimestrales de los planes de adquisición digital.

2. Asesoría en Campañas Clave

• Para momentos estratégicos (Teletones, Emergencias, Fin de Año):

• Revisión del enfoque estratégico previa al lanzamiento.

• Recomendaciones para el lanzamiento de emergencias.

• Recomendaciones para el alineamiento de canales.

3. Plataforma GGPx y tecnología

• Orientación estratégica sobre el uso de sistemas y herramientas para digital fundraising.

• Orientación estratégica sobre mejoras a nivel de contenido y UX para la GGPx.

• Información y actualización acerca nuevas funcionalidades y desarrollos disponibles.

4. Analítica digital y CRO

• Soporte en la implementación de buenas prácticas y guidelines de analítica digital.

• Coordinación de soporte global para la implementación.

• Coordinación y apoyo en la solicitud de herramientas de medición (CRO).

• Compartir buenas prácticas y hallazgos globales.

• Apoyo y coordinación para desarrollo de estrategia de CRO.

5. Retención y Value Max

• Trabajar con los equipos de retención de donantes para diseñar y poner en marcha campañas destinadas a maximizar los ingresos procedentes de la base de donantes existente.

Dedicación

• Participación estructurada.

• No disponibilidad diaria ni operativa.

Gobernanza y Seguimiento (No Operativo)

Participación:

• 1 llamada semanal de 120 minutos con equipo.

• 1 llamada quincenal de 60 minutos con el mánager regional.

• 1 sesión estratégica bimensual en profundidad (2 horas).

Deliverables / Outputs

Start date: April 2026 - End date: December 2026

To qualify as an advocate for every child you will have…

Minimum requirements:

• Education: A first level university Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.
• Work Experience: More than 10 years of progressively responsible experience in digital marketing or digital fundraising, with a specific focus on areas such as digital acquisition, donor cultivation and retention, integrated media planning, marketing communications, and multi-channel campaign management. Experience in both agency and charity environments is considered an advantage.
• Language Requirements: Fluency in Spanish and English is required.
• Technical knowledge: Specific digital media knowledge, analytics and tracking, A/B testing, SEO, proficiency in the use of search engine algorithms, content management systems, search engine marketing (SEM), paid media / performance marketing with a focus on SEM and paid social online paid media, web and donation forms development, UX, CRM, CRO, e-mail broadcasting tools & marketing automation tools. HTML experience recommended.
• Other skills and attributes: Strong analytical skills and problem-solving mind oriented. •Experience training and upskilling teams. Excellent communication skills, (both written and oral) to translate complicated business requirements into technical based language, and vice versa.

Administrative details:

*Consultants must have their own equipment, tools and materials needed to perform their services. They will use their own laptops/computers, any application or system needed to complete the assignment. They need to provide the full service without using UNICEF resources. The access to UNICEF email and system is restricted to UNICEF staff therefore consultants should not be granted access unless it is imperative to complete the assignment.

Approval from HR/OPS is required when deliverables cannot be produced through remote work. The terms of reference shall include a location requirement.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable female and male are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Additional information about working for UNICEF can be found here.